페트레이(PEUTEREY) 공식 홈페이지

BRAND DNA

알프스 몽블랑의 매력적인 능선의 이름에서 유래한 페트레이 PEUTEREY는
2002년 설립된 이태리 브랜드입니다. 로고에 보이는 3개의 Red-Circle은 대지와 하늘이 수직으로 맞닿는 곳인 몽블랑 산 가장 높은 세 봉우리의 장엄한 아름다움이 담겨있습니다.

페트레이는 편안함과 실용성, 현대적 디자인의 완벽한 조합으로 어반 라이프 스타일로 전개합니다. 재료의 성능, 심플한 형태, 기능적인 디테일에 대한 탐구와 지속성을 위해 까다로운 기준으로 세심한 작업 단계를 거쳐 제작됩니다.

Peuterey is a peak of Mont Blanc: a place of majestic beauty, where the earth and the sky come together, where great heights and vertical lines become one.
The three red dots, the brand logo, are a graphic representation of this.
The spirit of Peuterey is born of this environment, and it embodies a passionate search for excellence in the performance of materials, the simplicity of forms, the functionality of details: a precious know-how in continuous growth.
Peuterey’s jackets – for men, women and children – are fabricated by expert hands through long and meticulous working stages, in accordance with highly demanding qualitative standards.
A perfect combination of comfort, practicality and contemporary design, they are true foundation items in every wardrobe. Multifunctional and versatile, they accompany all activities with dynamism, in any climatic condition: 24 hours a day, 7 days a week. From Peuterey outerwear, a total look has been developed for a lifestyle in continuous motion, in metropolitan and natural settings, for business environments and for leisure time away from town.
Proudly Italian, the brand thinks globally and is already present in the most prestigious shop-windows and locations of international shopping.

Manifesto

ADVOCATES FOR #REALITYTELLING 진정성을 위하여

오늘날 패션은 부와 지위를 과시하고 무의미한 감정 표현하기 위한 수단으로 다소 허망해졌습니다. 이러한 파격적인 세상은 빠르게 바뀌기 때문에 영원하지 않습니다.
하지만 시대를 초월해 사랑받는 패션은 존재합니다.

The reality of everyday life is far more challenging than any fiction: it requires the supreme effort of being yourself.
Clothing should follow suit, making the person come through, not the designs he or she is wearing. Thereafter we call for a new realism: one that puts fashion design at the service of customers, not the other way round.

We herald clothing as functional, modular and adaptable as uniforms: for people who think, dream, create. Uniform does not mean uniformity. On the contrary, it means clothing at its most useful and democratic. Pieces that serve a purpose and put the wearer to the fore, because a uniform makes the person more important than the clothes.
Peuterey feels an affinity with individuals who live and have no interest, nor time, for exhibitionism. People who give back to society and form bonds, families, units.
People who need to be clothed, not costumed. We strive for designs that are soulful and timeless. Truth, honesty, purposefulness: that's the new luxe. While fashion vanishes in the perilous lands of storytelling, we are advocates for #realitytelling. The story is up to our customers, day by day.

Angelo Flaccavento

PEUTEREY CALLS FOR A CHANGE. WITH A WHISPER THAT'S
LOUDER THAN A SHOUT, NO SLASH 'N BURN NEEDED. 페트레이는 변화를 생각합니다.

패션은 복장이 아닌 기능적이고 실용적인 옷입니다. 사회에 환원하고 시대를 초월할 수 있도록 디자인하며 #진정성을 서포트합니다.

The reality of everyday life is far more challenging than any fiction: it requires the supreme effort of being yourself.
Clothing should follow suit, making the person come through, not the designs he or she is wearing. Thereafter we call for a new realism: one that puts fashion design at the service of customers, not the other way round.
We herald clothing as functional, modular and adaptable as uniforms: for people who think, dream, create. Uniform does not mean uniformity. On the contrary, it means clothing at its most useful and democratic.
Pieces that serve a purpose and put the wearer to the fore, because a uniform makes the person more important than the clothes.
Peuterey feels an affinity with individuals who live and have no interest, nor time, for exhibitionism.
People who give back to society and form bonds, families, units. People who need to be clothed, not costumed. We strive for designs that are soulful and timeless. Truth, honesty, purposefulness: that's the new luxe. While fashion vanishes in the perilous lands of storytelling, we are advocates for #realitytelling. The story is up to our customers, day by day.
Angelo Flaccavento